A good website has a simple design. Websites that are beautifully designed, organized and informative typically attract the most traffic in the long-term because they are directed to and meet the customers’ needs. Websites are known to be one of the most effective tools for business and organizations, allowing them to display their products or services and their contact details. In this section we provide some key essentials for website design.


When we use a website, the most important thing we look for is the ability to quickly and efficiently locate the information for which we are searching. Most web users are searching Continue reading

If you’re like many small business owners, you might be wondering just what a corporate identity package is. And if you already know what it is, you might be wondering why your small business would need one. After all, you’re just a small business, not one of those big corporations. What’s in it for you?

Just as the name implies, a corporate identity package identifies your company to potential clients, suppliers and the general public. It includes your business name, small business logo, your logotype (just a fancy way of saying how things are placed, which font you use, spacing, and other things like that) your motto or company slogan, and associated printed material– your business card, and letterhead, envelope and forms. Continue reading