Depending on circumstance, purpose or business, many entrepreneurs and businessmen are divided about logo design: either its important or its a trivial thing at the early stage. Either way of thinking can lead us to re-evaluate if our company’s logo design is hurting our business.
Bad design is, well, bad. But there are your business leaders and there are your graphic designers. Not every people can be both. So there are bad judgments about how a logo design comes out, because, hey, the ultimate person to have the say on this is the one who ordered it.