Essentials of website design

A good website has a simple design. Websites that are beautifully designed, organized and informative typically attract the most traffic in the long-term because they are directed to and meet the customers’ needs. Websites are known to be one of the most effective tools for business and organizations, allowing them to display their products or services and their contact details. In this section we provide some key essentials for website design.


When we use a website, the most important thing we look for is the ability to quickly and efficiently locate the information for which we are searching. Most web users are searching your site to find information. The most successful and popular websites are simple and easy to use, so the design of your website should be as simple. That means your website should have a clear navigation path.

Website content

Most important factor in website design is content. It is important to remember that the content on each page must be easy to understand for the intended target audience. Quality and valuable content should be created for your website and blogs. If an article contains large word count, then it will get more links. Since the quantity and quality of the back links are the important factor in the ranking algorithm, longer articles tend to result in higher rankings, more inbound links and more website traffic.


Text is the most common element of Website design, so it’s not surprising that a lot of thought has gone into it. Selecting the proper font, size and color for your text is important for conveying information to your reader. When you are selecting colors for your text, try to use the colors that will best stand out against the background. Stay away from busy backgrounds or those with gradients because they can make portions of the text difficult to distinguish.


Keeping things well aligned is as important in Website design as it is in print design. That’s not to say that everything should be in a straight line, but rather that you should go through and tries to keep things consistently placed on a page. Aligning makes your design more ordered and digestible, as well as making it seems more polished.

Optimized Page Load Time

People visiting websites have very little patience these days thanks to the convergence of the mobile and the web. At such a time, if your site takes a long time to load, people will get irritated and leave your site, never to return again. That is why it is important to optimize page load time and make sure that your site does not take a long time to load.

Search Engine Optimization (SEO)

Even if you create the most beautiful website, if the search engines can’t find it, no one else will either. Quality content attracts the attention of search engines such as Google. There are many processes which are incorporated by SEO, involving keywords, meta tags and descriptions, and they all serve to make websites more attractive to the search engines.


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